ROLE
PARTNERSHIP
ON-SITE ART DIRECTOR
PHOTOGRAPHER
CAMPAIGNS
This partnership with The LINE Austin focused on translating seasonal offerings into lifestyle-driven visual stories that feel immersive, tactile, and distinctly Austin.
Across two campaigns, the work explored contrast and atmosphere, capturing the heat and vibrancy of summer poolside moments alongside the moody, expressive energy of the hotel’s dining experiences. Each concept was designed to reflect how guests feel within the space, using art direction and photography to extend the brand beyond the room and into lived experience.
01 - SUMMER CANTERO
02 - ARLO GREY & P6 NEW MENU
01 - SUMMER CANTERO CAMPAIGN
This campaign brought The LINE Austin’s Summer Cantero giveaways to life through a poolside lens, celebrating the feeling of being outside, unhurried, and fully in the moment.
The creative direction centered on vibrancy, texture, and ease, highlighting the branded merch as part of the guest experience rather than a standalone product. Shot in and around the pool, the visuals emphasized sun, movement, and atmosphere, positioning the giveaways as a natural extension of the hotel’s summer energy and playful spirit.
02 - ARLO GREY & P6 NEW MENU
For the launch of new menus at Arlo Grey and P6, the direction shifted toward mood and intimacy, capturing the restaurants through a more modern, cinematic lens.
The imagery balanced tradition with eccentricity, leaning into low light, rich tones, and intentional composition to reflect each space’s personality. The result is a visual story that feels cool and refined, while still honoring the warmth, creativity, and distinct character that define both dining experiences.
