ROLE
PARTNERSHIP
ON-SITE ART DIRECTOR
PHOTOGRAPHER
CAMPAIGNS
01 - SUMMER PICNIC
02 - LATE NIGHTS IN THE DEN
03 - THE FANCY, TX NEW MENU
I partnered with Hotel Lucine to develop a series of seasonal, story-driven campaigns designed to expand how guests experience the hotel beyond a place to stay and into a lifestyle shaped by ritual, atmosphere, and connection.
Together, we created three distinct concepts that highlighted new offerings across food, space, and experience. Each campaign was rooted in a different moment of the day, inviting guests to imagine themselves within the Lucine world—from sun-soaked beach picnics to intimate late-night gatherings and elevated dining moments.
The work focused on translating Hotel Lucine’s identity into lived experiences that captured not just what’s offered, but how it feels to be there. Through cohesive visual storytelling across photography and social-first content, the campaigns were designed to inspire curiosity, presence, and participation.
01 - SUMMER PICNIC CAMPAIGN
A playful, sun-drenched campaign introducing Hotel Lucine’s new summer picnic offering: an insulated, branded picnic bag featuring a curated tasting menu of drinks and appetizers.
The campaign was designed to feel effortless, breezy, and experiential, encouraging guests to take the Lucine experience beyond the hotel walls and onto the Galveston beachfront. The visuals centered on leisure, warmth, and coastal ease, positioning the picnic as both a convenience and a ritual.
02 - LATE NIGHTS IN THE DEN
A campaign spotlighting Hotel Lucine’s newly renovated Den, reimagined as a destination for elevated, intimate gatherings.
This campaign leaned into a sexy, sophisticated, late-night mood. Low lighting, rich tones, and intimate compositions emphasized the Den as a space for conversation, cocktails, and curated nights out. The goal was to shift perception from a shared hotel space to a place guests actively seek out.
03 - THE FANCY, TX - NEW MENU
A food and lifestyle campaign introducing the updated menu at Hotel Lucine’s on-site restaurant, The Fancy TX.
The story focused on range and rhythm—capturing both slow, sunlit breakfasts and warm, inviting dinner service. The visuals balanced refinement with approachability, highlighting the restaurant as an all-day destination rooted in flavor, texture, and experience.
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