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A digital playground for developing culturally relevant content with an eye towards impact.
An instagram experience tailored to create content that is keenly aware of the current moment, informed by audience action.
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ProgressPop plays with content covering food, music, fashion, beauty, animals, nature, celebrity, art, comedy, and more, with a goal of nurturing a community of smart digital content consumers who are passionate about culture to drive social change.
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Paired with ProgressPop's experimental nature and push to build relationship, I was inspired to design a visual brand that is not only timeless, but fun and bold to keep up with modern trends.
SERVICE PROVIDED
Visual Branding
Social Media Templates
BRAND WORDS
Young / Bold / Loud / Outspoken / Authentic / Fun
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Direction—
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Digital Experience
ProgressPop is an instagram experiment that explores an experimental approach to content creation. The task was to hone in on a flexible, yet concise brand experience that ties audience feedback and the mission to inspire change in the younger generation—together. ​
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