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A digital space where people can stop to learn, be educated and gain empathy on identity& culture in the LGBTQI+ community.
A TikTok experience that aims to help folks learn LGBTQI+ terms in an elementary school teaching style. The 101’s vision is to educate on identities, cultural perspectives and go over terms that help society understand in a fun and modern way.
Inspired by a vintage, varsity school style, I went with a rounded serif font and a muted yet bold color palette that reflects a retro and modern feel to the brand.
SERVICE PROVIDED
Visual Branding
Social Media Templates
BRAND WORDS
Sophisticated / Academia / Varsity / Vintage / Progressive
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The Mood—
TYPOGRAPHY + COLOR
The use of type and color throughout The 101 identity is sophisticated yet playful and is meant to portray the duality of old and new. By combining the elements of a muted color palette— derived from vintage academia & the rounded serif of Fraunces, this visual identity strives to formulate a balance of retro and modern aesthetic.
Digital Experience
The 101 was proposed to be digital franchise— starting with TikTok and evolving into Instagram.
The use of brand color throughout this experience gives The 101 its playful personality and drives its academic storytelling nature.
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