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An Instagram experience that uplifts BIPOC voices through featuring poetry that fosters human connection & healing.
A digital space that aims to foster healing, growth and connection through community and uplifting BIPOC writing. Well Versed is an instagram account that features poetry written by BIPOC writers, & shares affirmations and journal questions in the hopes to help you on your healing journey.
The vision is to build a community that creates impact and audience action through culture-based social media.
CURRENTLY AN ONGOING PROJECT — PROVIDING
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/ Social Media Design
/ Caption Copywriting
/ Social Media Strategy
/ Reels Creation & Editing
/ Content Ideation & Design
/ Organic & Paid Marketing
/ Content Calendar Planning
/ Keyword & Hashtag Research
/ Campaign & Giveaway Planning
/ Audience & Competitor Research
/ Brand Strategy & Visual Branding
/ Community Building & Engagement
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A digital experimentation playground with the goal to build a community that creates impact and audience action through
culture-based social media.
Well Versed is a social media experiment tailored around creating audience impact through community building efforts. The goal is to not only gain followers for the purpose of growth — but to build a community that supports, engages and provides meaningful connection through uplifting BIPOC voices.
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Achieved Results
*ONGOING PROJECT & CANNOT DISCUSS SPECIFICS
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→ Achieved the lowest user acquisition in the organization, scaling to over 5k followers in less than one week
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→ Gained over 7k followers organically & increased engagement by 90%
Developed a successful, human-centered engagement strategy​
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→ Managed a dark-ads giveaways campaign, partnering with several music artists that led to direct impact in voter registration in the 2024 election
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→ Designed several viral posts that led to direct impact in petition signing, voter registration and sales
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→ Grew IG audience by 100% in 3 months
Used lean methodologies to experiment, iterate and scale content​
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→ Collaborated and built relationships with several BIPOC poetry influencers
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→ Built a community of over 11.6k folks who engage with our content daily
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→ Developed successful content verticals through lean experimentation
The How—
I leaned into a human-centered design methodologies.
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At the forefront, it's about putting authenticity & purpose first. To achieve success in social media growth, there needs to be an intention of knowing who we're doing it for. By knowing our audience, it allows for easy flow to build an engaged community & develop trust with the amazing humans who consume our content. With a brand first lens, it's important to be consistent, concise and bring a level of familiarity WHILE content experimenting. It's about finding the intersection between creating content you know your audience will love & the purpose behind your brand. ​
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Once we figured out the code, I implemented a heart-centered lens of organic growth. Sourcing, engaging & building community through meaningful conversation. We're all humans, after all. From there, it was about strategically targeting our top performing content (turned ads), driving transformative growth into building an engaged community.
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TLDR: ​
Knowing your brand & your target audience inside out + Concise and consistent design = content your audience will love
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Taking the time to engage meaningfully with your audience = drives trusting and supportive growth
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Experimenting with your content, re-iterating & scaling = having top performing content that leads to record-breaking & impressively low user acquisition
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All of that put together? You get a community that trusts you enough to take action. (And that's what we did).
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The Direction—
