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Rooted in reproductive justice and sexual wellness, this Instagram experience provides folks with a space to bloom in their sexuality & claim their power.
A brand experience that aims to empower womxn in their sexuality and start conversations that people are too afraid to talk about. The Intersect is a space where femmes can feel safe, ask any question and learn how to be their most powerful selves.
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Inspired by female rage of all ages and the mission to empower, I constructed a brand that is both timeless and edgy.
SERVICE PROVIDED
Art Direction
Brand Strategy
Visual Branding
Social Media Templates
BRAND WORDS
Bold / Fun / Modern / Classy / Sophisticated / Playful
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Brand Voice
Persona
Essentially, The Intersect brand has a “Ziwe” personality, but a bit more toned down. Ziwe is a little too sarcastic for The Intersect, but she talks about the things everyone is afraid of talking about. She asks questions that people wouldn’t necessarilly ask.
The Intersect strives to be informative but in a way where it’s like that cool older sister you always wanted to be like-- who tells it how it is.
How do we want our audience to feel?
We want our audience to feel empowered, confident, heard and uplifted. The Intersect provides femmes with a space to bloom in their sexuality & claim their power.
Qualities
+ Cares but doesn’t care
+ Unapologetic
+ Funny
+ Active nonchalant
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